Meta Ads for HR & Recruitment businesses
Meta is where demand gets created rather than captured: we build full-funnel Facebook and Instagram campaigns, test creative weekly, and report in ROAS and cost per qualified lead, never impressions. Our factory clients see it clearest, at 3.2x ROAS on Meta for industrial B2B.
Our HR work runs deep: AI-powered candidate screening, video interview platforms and mobile apps for applicants. We know the domain's hard parts: bias reduction, ATS integrations, and keeping candidates in the funnel.
The startups & companies we build for








27+ verified reviews, 5.0 average
Every review below is from a real client on a real project, verified on the platform we were hired through.
HollandMurat is a professional I really enjoy working with. His communication and commitment makes the difference. Murat is always pro-active and eager to learn new technologies to support the progress of our projects.
United StatesLoved working with Murat, very knowledgable with NextJS and Supabase and was able to put together the project and iterate really quickly. Communication was great, very responsive and fast turnaround of changes requested. Would recommend for frontend projects and very pleasant to work with!
United StatesMurat was exceptional to work with. He really knows his stuff and was able to debug me out of the complete mess that I was in. His knowledge of Next.js and Firebase really came to the rescue. I highly recommend Murat and his services!
United StatesMurat has been AMAZING throughout the whole product cycle. The documentation was top-notch, and the attention to details and professionalism were truly impressive. Working with Murat was an absolute pleasure: cooperative, quick to respond, and fluent in communication. Excited for what comes next! 👍
DenmarkIt's a pleasure to work together! Our communication is clear, progress outstanding, and it's always a pleasure to meet and get updates. Happy that we're going to work together towards building a great SaaS product.
ArgentinaIt is very fun to work with Murat. He's clearly experienced, pays attention to detail, and got very involved with the project. He completed the job very quickly and with high quality. Highly recommended :)
SwedenPleasure working with Murat!
What Meta Ads includes
What Meta Ads means for HR & Recruitment businesses
In HR the strongest Meta use case is recruitment rather than software sales. Candidate audiences are large, cheap and reachable on Instagram where LinkedIn cannot follow, especially for hourly, trade and shift roles. The buyer side is a different campaign: retargeting the decision makers who read a comparison page, not a broad interest audience.
- Candidate campaigns by role and radius, built for volume hiring
- Instant Forms with qualification, wired to the ATS in real time
- Separate buyer retargeting from software content, at a different budget
Other work we have shipped
Work from other sectors, built by the same team on the same stack.

Rehome
A Netherlands-based moving and furniture transport platform that connects customers with shared courier routes: saving up to 40% on costs while reducing carbon footprint.

ÜyeFit
An all-in-one sports club membership management platform that lets clubs track members, automate payments, manage attendance, and handle facility bookings from a single dashboard.

Dusal
Dusal is a premium shower-cabin manufacturer (established 1987) presented through a sleek catalog website. Visitors browse sliding, hinged, walk-in, and fixed-glass systems, explore bathroom design references from hotels and residences, and request a free on-site measurement and quote.
Meet the person you'll work with
Two minutes on who we are, how we work, and what you can expect.
See a product we actually shipped
Qonnect is an NFC networking product we built for a Swiss founder, start to finish. Two minutes of the real thing, running in production.
Qonnect, built for a Swiss founder
Meta Ads by industry
Meta Ads by location
Meta Ads for HR & Recruitment businesses: FAQ
- Have you worked with HR-tech companies and recruitment teams before?
- Yes. Our HR work runs deep: AI-powered candidate screening, video interview platforms and mobile apps for applicants. We know the domain's hard parts: bias reduction, ATS integrations, and keeping candidates in the funnel.
- How long does it take?
- A typical MVP ships in 4–8 weeks and a landing page in 1–2 weeks. Marketing engagements run monthly, with the first results usually visible inside the first cycle.
- What does it cost?
- We price per project, not per hour, and as a senior remote team we are usually well below agency rates for the same stack and seniority. The intro call ends with a concrete quote, not a range.
- Who will I actually be working with?
- The founder, Murat Efe Dogan, is your single point of contact, the same person who does the work. The team scales up when the project does, but you never get handed to an account manager.
- Can we actually hire through Instagram?
- For hourly, trade, hospitality and shift roles, better than most job boards and cheaper. For senior or specialist positions it works as passive-candidate awareness rather than direct applications. We split the two, because running them together produces a lot of unqualified applications and a bad cost per hire.
- What happens after launch?
- Most clients stay on a monthly retainer for improvements and growth, which is where Meta Ads usually pays for itself. It is optional and month to month: the handover includes documentation good enough for another team to pick it up.
- How do you price?
- Per project, not per hour, so the incentive is to ship rather than to bill. You get a concrete number after the intro call, not a range, and it does not move unless the scope does.
- What if the scope changes halfway through?
- It usually does, and weekly demos are what make that safe. Changes get priced against what is left rather than triggering a renegotiation of the whole project.
Need Meta Ads?
A 20-minute call is enough to scope it. You talk directly to the founder, the same person who will build it.