Trusted by 30+ startups across 17 countries
Software Development · Beauty & Wellness

Software Development for Beauty & Wellness businesses

We build full-stack products with Next.js, Supabase and PostgreSQL: SaaS platforms, customer portals, internal tools and factory software. A typical MVP goes from first call to production in 4–8 weeks, and the same team stays on for iterations, no handover, no rebuild.

For beauty and wellness we build products where the experience is the brand: AI skincare matching, booking flows, member experiences. Consumer-grade polish with conversion mechanics underneath.

Schedule a callSoftware Development overview
2 projects delivered
1 countries
Murat Efe DoğanMurat Efe DoğanFounder, your only point of contactCurrently accepting new projects

The startups & companies we build for

Ted logo
Outfica logo
PredictHire logo
Falley logo
ImmortalWS logo
Bermuda Games logo
HM logo
Tackle Net logo
FishGPT logo
ÜyeFit logo
Kolektif Fuar logo
Qonnect logo
What clients say

27+ verified reviews, 5.0 average

Every review below is from a real client on a real project, verified on the platform we were hired through.

United States flagUnited States
Verified
Loved working with Murat, very knowledgable with NextJS and Supabase and was able to put together the project and iterate really quickly. Communication was great, very responsive and fast turnaround of changes requested. Would recommend for frontend projects and very pleasant to work with!
David D.CEO, FranklinSmart
United States flagUnited States
Verified
Murat was exceptional to work with. He really knows his stuff and was able to debug me out of the complete mess that I was in. His knowledge of Next.js and Firebase really came to the rescue. I highly recommend Murat and his services!
Jon H.Manager, Immortalworkshop
United States flagUnited States
Verified
Murat has been AMAZING throughout the whole product cycle. The documentation was top-notch, and the attention to details and professionalism were truly impressive. Working with Murat was an absolute pleasure: cooperative, quick to respond, and fluent in communication. Excited for what comes next! 👍
Josh B.Entrepreneur, BibleClub
Denmark flagDenmark
Verified
It's a pleasure to work together! Our communication is clear, progress outstanding, and it's always a pleasure to meet and get updates. Happy that we're going to work together towards building a great SaaS product.
Philip L.Founder, PredictHire
Argentina flagArgentina
Verified
It is very fun to work with Murat. He's clearly experienced, pays attention to detail, and got very involved with the project. He completed the job very quickly and with high quality. Highly recommended :)
Axel G.Entrepreneur
Sweden flagSweden
Verified
Pleasure working with Murat!
Jonass S.CEO
Holland flagHolland
Verified
Murat is a professional I really enjoy working with. His communication and commitment makes the difference. Murat is always pro-active and eager to learn new technologies to support the progress of our projects.
Kevin S.Founder, Falley

What software development includes

SaaS MVP development4–8 weeks
Web apps & internal toolsNext.js · Supabase
Factory & operations softwareTrack · Quote · Report
Integrations: Stripe, Auth, AIAPIs · LLMs
Maintenance & ongoing devMonthly

What software development means for Beauty & Wellness businesses

In beauty and wellness the software is the front desk. Every no-show is an hour of a chair that cannot be resold, and every awkward booking flow sends someone to the salon with the better one. So the build is about filled hours: deposits and reminders that cut no-shows, memberships that bill without a receptionist chasing anyone, and treatment matching that turns a browser into a booking.

  • Booking engine with deposits, reminders and no-show handling
  • Membership and package billing with automatic renewal
  • Treatment or product matching that ends in a booked slot, not a quiz result

Work we have shipped for Beauty & Wellness businesses

Real, shipped work: screenshots, stack and results included.

Spain flagSpain
AI Voice Coaching Platform

AI Voice Coaching Platform

A platform that takes one coach’s method for emotional release and makes it available to anyone, in any language, for free: a real-time AI voice coach that guides a full session. On top of that sits the business: certification for human coaches, and their own voice-cloned AI trained on their method.

Real-time voice sessions that listen, respond and fall back to typing when speech failsThe same guided method delivered in the user’s own languageVoice-cloned AI coaches built from about thirty minutes of recording+4 more
Spain flagSpain
AI Skincare Matching App

AI Skincare Matching App

A consumer AI product for a Spanish beauty company. You photograph your skin and the creams you are considering; it reads each formula against your skin profile and tells you which one actually fits, with a score and the reasoning behind it, so people stop buying on marketing claims.

Photo-based skin analysis producing a personal profile: hydration, sensitivity, dryness, acne riskIngredient lists read straight off the packaging photoA match score from 0 to 100 per cream, with the reasoning shown+3 more
Say hello

Meet the person you'll work with

Two minutes on who we are, how we work, and what you can expect.

Murat Efe Doğan
Murat Efe DoğanFounder, your only point of contact
Proof, not promises

See a product we actually shipped

Qonnect is an NFC networking product we built for a Swiss founder, start to finish. Two minutes of the real thing, running in production.

Qonnect, built for a Swiss founder

Software Development by location

TürkiyeUnited StatesCanadaUnited Arab EmiratesNetherlandsGermanyUnited KingdomAll locations

Software Development for Beauty & Wellness businesses: FAQ

Have you worked with beauty and wellness brands before?
Yes. For beauty and wellness we build products where the experience is the brand: AI skincare matching, booking flows, member experiences. Consumer-grade polish with conversion mechanics underneath.
How long does it take?
A typical MVP ships in 4–8 weeks and a landing page in 1–2 weeks. Marketing engagements run monthly, with the first results usually visible inside the first cycle.
What does it cost?
We price per project, not per hour, and as a senior remote team we are usually well below agency rates for the same stack and seniority. The intro call ends with a concrete quote, not a range.
Who will I actually be working with?
The founder, Murat Efe Dogan, is your single point of contact, the same person who does the work. The team scales up when the project does, but you never get handed to an account manager.
Can it work across several locations or chairs?
Yes. Availability is modelled per resource rather than per business, so rooms, chairs and staff each have their own calendar and rules. Multi-location pricing, staff commission and per-branch reporting are part of the same model, which is much cheaper to build in from the start than to add later.
How does a week actually look?
You see working software or live campaign numbers every week, not a status report. Between demos everything runs async on a shared board, so you can check progress without a meeting.
Can you take over something another team started?
Yes, and it is a large part of what we do. We start with a fixed-fee audit of the existing code or account, so nobody commits to a rebuild before we both know what is actually there.
What do you need from us to start?
One decision maker who can answer questions inside a day, whatever brand assets exist, and access to the systems we are touching. That is enough to start; the rest gets defined as we go.

Need software development?

A 20-minute call is enough to scope it. You talk directly to the founder, the same person who will build it.

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